Conde Nast Like ‘A Buggy Company’ on the Web
On Big Money, Slate’s brilliantly timed financial site, Lesley M. M. Blume penned an article about Conde Nast’s strategy, or lack thereof, on the Internet. The company recently cut its CondeNet team and axed almost the entire staff of Portfolio.com, saying it was a magazine company first.
A Conde editor — speaking anonymously — believes maybe that’s, um, not the way to go.
“Any rational person would say that’s crazy. To say that we’re just a magazine company in this day and age is like saying that we’re a buggy company.”
From Blume’s reporting it sounds like being on the digital side at the company is horrible. Can you say second-class citizens?
In most cases, the company insists that new site technologies be developed by nail-bitingly slow internal IT teams rather than using high-quality, inexpensive technologies widely available on the market. It took one editor a whole year just to obtain a flash audio player.
Why won’t Conde invest in the Web? And how can we solve the online money problem? After the jump, we stumble around in the dark, searching for solutions…
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Original post by Gram Ponante