Digital Ads to Trump Print in 2010
A forthcoming study from research firm Outsell shows that digital media ad revenues will exceed print-ad revenues for the first time ever in 2010, according to a Forbes.com report. Says Forbes’ Dirk Smillie:
That number comes from Outsell’s annual advertising and marketing study, which collected data from 1,008 U.S. advertisers (both consumer and B2B) in December 2009. Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing.
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Original post by Lux Alptraum